Should I buy it Matted or Framed?Framing Makes a Difference!

I offer my linoleum block  prints unmatted, matted or framed to give my customers options, depending on their situation. Here are the pros and cons of each of these options.

Unmatted

I sell my unmatted prints on a Foamcore backing; usually the backing is cut to my recommended frame size. I print on Japanese Mulberry Paper, which is very fragile. I have found this is the best way to protect the art. Unmatted prints are the best option for customers who do their own framing or know someone who does framing. 

Yes, unmatted prints are less expensive, but be sure to consider the cost of quality matting and framing. 

This 9 x 12  unmatted print sells for $75

This matted print sells for $90

This is a great option for people who are shipping the print or carrying it on a plane. Most, but not all of my prints are matted to standard sizes. I will usually state the size in the product description on my online store.  I offer matted prints so customers who want something different than the frame I have chosen for a particular print. I use acid-free matting and backing. Some cheaper mat boards are acidic and will discolor the print over time. 

 I usually choose a white top mat that matches the Mulberry Paper I use, with an inside mat in a color that I used in the image. Because I do all my own matting and framing, I can change the matting to suit your taste. 

This framed print sells for $140.

Framed

I usually use simple wooden frames in brown or black. I believe it is important that the frame complements the artwork. I want people to focus on my linoleum block prints, not the frame. I cut and build all my frames, so I can custom frame a linocut if you want something special.  If you check my prices for framing, you’ll see that I charge much less than framing it at a big box store. I have low overhead , so I can pass the savings on to my customers. 

I have had customers come into my booth at an art festival and comment on how nicely everything is framed.  I have also walked around a show and noticed framing that detracts from the art; some artists use inexpensive readymade frames and you can see the difference.  Customers have also told me that they purchased something unframed to save money and the art is stored under their bed because the cost of framing is so expensive or they haven’t had time to take it to the framer.  

Framing is important. When you shop for art, be sure to consider all the factors I have listed when making your decision.